Project Overview
Art-directed a series of branded food and product photoshoots for Nordic Ware® to refresh visual content across digital, social, and print channels. The goal was to create warm, inviting imagery that highlighted product quality and everyday usability while staying true to the established Nordic Ware® brand. This project aligned marketing, creative, and external production partners around a cohesive visual direction that could be reused across multiple campaigns.
Contributions
Food Styling: Matt Barnes, Kari Sotterholm
Photography: Claudia Ross Tjornhom
Graphic Design / Art Direction: Elena Hoyt
Photography: Claudia Ross Tjornhom
Graphic Design / Art Direction: Elena Hoyt
My Contributions
During my time at Nordic Ware, I led art direction for brand photoshoots—developing creative concepts that reflected and reinforced the Nordic Ware identity. I collaborated closely with the creative director, marketing team, food stylists, and photographers to bring each vision to life. Acting as the bridge between cross-functional teams and external partners, I ensured every shoot ran smoothly from concept to completion. My role also included hands-on tasks such as sourcing props, refining visual details, and maintaining consistency across all brand imagery.
