Beacon Dash Fundraiser Branding
Beacon Academy needed a bright, energetic event identity for Beacon Dash, their all-school fundraising run. I created a logo system and supporting materials that would feel fun for students while still aligning with the school’s brand.
Design approach
The logo combines a lighthouse “beacon” with running silhouettes to emphasize motion, community, and school spirit. The radiating beams and angled type add energy, while the ribbon shape gives the mark flexibility across print and apparel.
Applications
Event brochure promoting participation and donations
T‑shirts worn by teachers and students on race day
Digital and print materials used to advertise the fundraiser
T‑shirts worn by teachers and students on race day
Digital and print materials used to advertise the fundraiser
Outcome
The Beacon Dash identity helped the school present the event as a cohesive, high-energy experience, making the fundraiser feel special and memorable for students and families.
Beacon Academy Communications & Collateral
Alongside the Beacon Dash event identity, I designed supporting print pieces for Beacon Academy, including a viewbook style brochure and a branded pocket folder. The goal was to create cohesive communications that reflected the school’s mission and values.
For both pieces, I extended the existing Beacon Academy brand by using their navy and gold palette, lighthouse icon, and “A Sense of Belonging” theme to create a flexible layout system. Large photography blocks highlight real students, and clear typographic hierarchy makes key information easy for families to scan.
The interior spreads and pocket folder feature the school’s mission and core values of community, rigor, and character, anchored by a simple lighthouse graphic that visually connects all materials. This gave the school a coordinated set of tools they could use for enrollment, events, and ongoing outreach.
Northwest Rhythmic Gymnastics School
I design ongoing social media graphics for NorthWest Rhythmic Gymnastics School, promoting enrollment, seasonal showcases, and community events. The posts balance bold typography with dynamic photography to highlight the elegance and athleticism of rhythmic gymnastics while staying consistent with the school’s brand and messaging.
