Packaging

Projects Overview
During my tenure at Nordic Ware, I had the opportunity to work on a wide range of packaging projects, from developing exclusive packaging for national retailers to designing cohesive packaging systems for entire product lines. I led the creation of packaging styles from initial concept through final execution, ensuring alignment with Nordic Ware’s brand identity while considering consumer needs and both seasonal and year-round merchandising strategies.
Contributions
Food Styling: Matt Barnes, Kari Sotterholm, Mary Kiesau​​​​​​​
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher, Andrea Markley 
NORDIC WARE exclusive design for Williams Sonoma 3D SNOWMAN PAN
Created a fresh, premium visual presentation that reflects Williams Sonoma’s clean, elevated aesthetic while clearly showcasing the 3D stand‑up cake shape. I directed a new photoshoot with simple, refined styling so the sculpted snowman and finished cake stay the primary focus, using minimal, softly lit props for a warm holiday feel. A soft neutral palette and a single green accent on the pan name keep the packaging timeless yet impactful on shelf. The layout balances Nordic Ware branding with Williams Sonoma’s upscale look, while concise icons and copy highlight key benefits—heavy cast aluminum, American made, and an included recipe—for quick shopper understanding.
Food Styling: Matt Barnes
Photography: Claudia Ross Tjornhom
Graphic Design/Art Direction: Elena Hoyt
Art Director: Andrea Markley
NORDIC WARE Cake Mixes
Redesigned the Bundt® Cake Mix packaging to create a vibrant, eye‑catching look that stands out on shelf and makes flavor selection intuitive. Bold, flavor‑coded colors and modern photography refresh the brand while keeping product information clear and easy
to shop.
Costco exclusive design for a set of 2 Muffin Pans
Developed a high-visibility solution tailored for the warehouse environment, using bright, inviting colors and appetizing photography to capture attention. The design appeals to both baking enthusiasts and busy professionals by emphasizing ease of use and minimal effort.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
Costco exclusive design for a set of 3 Baking Sheets
Create an exclusive, high-impact packaging solution that maximizes visibility in the warehouse environment. The use of bright, bold colors position the set to stand out against competing products. Featuring simple, beautiful food photography that feels easy and achievable, attracting everyday home bakers by showcasing approachable and appetizing results.

Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
PriceMart exclusive packaging design for a set of
2 Quarter Sheet Pans
Developed an eye-catching, bilingual packaging solution tailored to PriceMart shoppers, designed to stand out on shelf and inspire everyday cooking and baking.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
NORDIC WARE OVEN ESSENTIALS LINE
Redesign the Oven Essentials line with a clean, modern look that will remain timeless. The new identity uses a classic red, white, and black color palette accented by a custom pattern inspired by electric coil burners, creating a subtle connection to everyday cooking. Mouthwatering hero food photography completes the system, inspiring comforting home‑cooked meals and clearly communicating product use at a glance.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
NORDIC WARE Breakfast line
Create a cohesive packaging system for a specialty breakfast pancake line that feels fun, approachable, and easy. A neutral grey background with a subtle, modern pattern keeps the design clean while allowing the product photography to shine and tell the story of how simple and affordable it is to create mouthwatering pancakes in different shapes for any occasion. Playful typography reinforces the lighthearted spirit of the line and highlights the enjoyment of breakfast for both kids and adults.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
NORDIC WARE party line
Create a cohesive, party-themed packaging line that feels playful, celebratory, and easy for families to use. A bright green banner and confetti-inspired pattern unify the collection across multiple whimsical pan shapes, while fun, colorful photography shows achievable cakes that spark kids’ imaginations and help hosts quickly envision a memorable party centerpiece.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
NORDIC WARE Instant eats
Instant Eats is a cohesive packaging line for nonstick aluminum products designed for compact ovens, air fryers, and other small appliances. 
Multilingual panels, simple iconography, and concise copy provide instant clarity on compatibility, usage, and key benefits. Hero photography on a consistent wide background creates strong space for branding and claims, while bright food colors highlight freshness, flavor, and frequent appliance use, building a unified, recognizable shelf presence.
For this project, the overall design system was developed by the creative team, and my primary focus was applying the established artwork across all packaging pieces. I ensured every size, format, and language variation remained consistent, on brand, and aligned with the original design intent.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
NORDIC WARE Naturals Prism bakeware line
Create a modern, eye-catching packaging system for the Naturals Prism line that showcases the textured aluminum surface and communicates premium quality at a glance. The objective was to adapt approved artwork across a wide range of packaging structures and sizes while carefully maintaining proportions, hierarchy, and overall aesthetics. Consistent placement of branding, benefit icons, and appetizing food photography reinforces a cohesive family look and ensures strong shelf impact across the entire collection.
Food Styling: Mary Kiesau
Photography: Claudia Ross Tjornhom
Graphic Design: Elena Hoyt
Art Director: Mindy Gallagher
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